It's fair to say that many marketers don't instantly get how sponsorship can work for them. This can simply be that they have had no real exposure to this often poorly represented specialist subject. By partnering with a recognised brand sponsorship agency you can work together to develop a brand sponsorship property using sport to greatly extend your brand reach and engagement.
It's easy to get carried along with enthusiasm for a project, especially if the sponsorship is based around an activity that you are passionate about. Keep asking yourselves if your plans can deliver a ROI.
This is crucial. Before you commit to any sponsorship plan, understand the detail and identify the value of the return on investment and when you will see it. Typically a major investment will see profit in year 3.
This is all about making the sponsorship work. Branding a sports or media event is unlikely to see any significant ROI without a well-planned and costed activation programme to support it.
Sweat the small stuff. And don't overlook the smaller and cheaper opportunities. Some of the very best smaller sponsorship programmes can be ideal for SME B2B's and very effective too.
The annual growth of sponsorship spending across all sectors. Expect this to rise 5% per year.
Many marketers now look to event sponsorship as an effective element of brand marketing.
Global sponsorship spending is always increasing, but the sports sector is consistently the largest.
Prospects haven't made their mind up about your brand. Sponsorship can be a powerful influencer.