There are now over 3.5 billion searches conducted on Google alone every day. SEO is your means to promote your company website so that you can get the right audience to see your brand in the right context. The figures are huge and the market is super-competitive. Without an effective way to tell the search engines what you do, you'll never be visible. Simply, SEO solves that issue and gets you noticed.
Your meta title for each page is one of the most important basic factors to help rank your site. Well researched, written, and formatted meta titles and descriptions are key and make a big difference.
The content of your site should be relevant and as unique to your company as possible. Always look to provide content that is valuable to your audience, well written and presented. Promote it socially.
Another key area of effective SEO and one that demands a lot of time and attention. This one factor can make a huge difference to your search results, so make sure that they are good quality and relevant.
Here's where it gets difficult. Not only must your site be technically near perfect to enable efficient bot crawling for indexing, but inevitably, errors will creep in to the content and site links. Audit regularly.
Google accounts for by far the largest amount of daily searches. Next up is Bing at 9.97%.
The first FIVE organic results on page one of Google account for most of the click percentage.
The percentage of web pages that have little or no visibility in search due to a poor backlink strategy.
Most marketers agree that they need to improve organic search results for better inbound results.