With the competition to get your organic results on page one of search increasing all the time, PPC Advertising such as Google, Bing, Facebook, and LinkedIn search and display ads has become an essential component of your online presence. A well-designed PPC ad campaign will deliver your brand to page one of search and indirectly assist organic search growth.
This is where it all starts. There can be no substitute for good keyword research in order to give your PPC marketing a great start. Be specific and do some research to uncover your competitors top performers.
Structure your account into relevant Campaigns and Groups with keywords grouped by subject matter. Start with Search ads before adding Display ads and review for negative keywords daily.
Spend some time understanding how to write high-performing ad copy before you launch your campaign. More relevant ad copy means a lower cost per click and more conversion opportunities.
Relevant keywords and great ad copy need to be matched by a relevant landing page experience for your website visitors. Your landing pages should provide a measurable conversion action.
Most people say that paid search ads make it easier to find the search results they need.
Trust is high with Google Ads. Over 50% of people say they would click on a Google Ads search result.
Search ads used by B2B companies are reported to be responsible for greater brand awareness.
For B2B companies, a large percentage report having acquired customers via LinkedIn paid ads.