Creating a marketing strategy enables you to clarify your unique business proposition and plan for all your marketing activities around it. Start with a great understanding of who you are and what you do best, then build all of your marketing assets around those propositions. Add-in an in-depth appreciation of your target customers and their buyers personas and marketing suddenly becomes less of a gut feeling and more of a well-defined process.
Be methodical. Devise a marketing process that fits your brand like a glove and document it in detail. It can take time, but it's time well spent and will make the process of marketing messaging easier.
An expensive strategy can be a wasteful strategy. Be too frugal and you'll never get the results that you need. Set your expenditure at an appropriate level and watch your marketing take off.
No one single marketing tactic works in isolation. Once you get into the detail of your strategy, detail how to spread your messaging using your most appropriate marketing activities & platforms.
The rule of 7 simply states that it takes an average of seven interactions with your brand before a purchase will follow. Think about that for a moment. How does that work for your B2B business now?
Only 37% of B2B organisations have a documented Marketing Strategy and plan in use.
Half of all B2B businesses fail after 5 years of trading. Fail to plan, and you plan to fail.
The number of B2B organisations with a documented strategy plan that achieve their goals.
The large number of successful B2B organisations that followed a planned marketing strategy.
Some of the marketing tactics that you may wish to include within your strategic planning.
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