The Element79 Blog for Brand Marketing & Digital Marketing

Our thoughts, advice and opinion on all subjects related to Brand Marketing and Digital Marketing, together with some occasional how-to articles designed to help you along the way. 

Humanoid Robot Analysing Digital Data.

Digital Marketing Analytics

Are you seeing the correct version of the truth when you analyse your digital marketing assets? Avoid Vanity Metrics and you'll uncover new insights.

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Illustration of people working on the development of a website.

The True Cost of Website Development

Important considerations that you will need to review before choosing how to develop your new website. Some will surprise you.

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Racing yacht in open water sponsored by global brand.

Building Your Business Brand As a Sponsor

Used wisely, sponsorship can be utilised to boost your small business brand without breaking the bank. We take a critical look at the benefits.

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Small child with a big staircase to climb.

An SEO Audit in 30 Minutes?

Optimise your website for better search results & clicks. It can seem like a big task, but you can conduct a basic SEO audit in just 30 minutes.

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Google Ads screenshot 'Get More Customers with Google Ads'.

How to Use Google Ads Effectively

Learn how to use Google Ads before you create your first campaign. Get better results and get more customers with our insights.

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Co-workers creating a marketing strategy document.

How to Create a Good Marketing Strategy

Creating a Marketing Strategy for your B2B company is one of the most important aspects of promoting your services and products.

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Illustration of B2B Marketing Strategy

B2B Marketing Tips for Your 2021 Strategy

Follow these B2B marketing tips & craft your own strategy, tactics, & plans to keep your marketing both on track & profitable in the coming year.

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Unmanned TV Camera at Football Pitch

Coronavirus Impact on TV Rights Payments

Barely a day goes by now without another announcement that a major TV rights payment deal has been withheld by the sponsor.

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